Introducing the Puce Journalism Awards

Making journalism relevant to you!

Phil Mataleven

Color has long been important as a metaphor in journalism, going back at least to the days of Yellow Journalism as practiced by Joseph Pulitzer and William Randolph Hearst in New York City.

More recently, when New Journalism burst on the scene in the 1960s and 1970s, color figured prominently again. Consider just one writer, Tom Wolfe and color in his titles: "Kandy-Kolored, Tangerine-Flake," "Mauve Gloves," and "Electric Kool-Aid."

Continuing in this tradition, and coincident with the annoucement of the Pulitzer Prizes, we at Wry Reflections are announcing a new prize in journalism, the "Puce Journalism Awards". We worked with noted sculptor Phyllis Stine and colorist Victoria Lake to design a stunning medal.

Medal obverse.

Medal reverse.

The medal is ten inches in diameter, cast from Earth-friendly materials (sand), and hand colored — designed to be proudly worn around the neck, not pinned to clothing.

We call these the Puce Awards because puce is the color that best catches the essence of the journalism we want to recognize. For those whose mental color palette is losing its chroma and saturation we offer this dictionary definition of "puce":

A dark red that is yellower and less strong than cranberry, paler and slightly yellower than average garnet, bluer, less strong and slightly lighter than pomegranate, and bluer and paler than average wine.  Webster's Third New International Dictionary of the English Language Unabridged,  G. & C. Merriam Co., 1965.

We are accepting nominations for awards to be made in the following categories, with a deadline of June 30:

In a parallel universe, May, 2009